Oh boy is the panic on. It seems that Google is once again updating their system in the continuing effort to improve their product. Every time Google updates it brings forth a great panic among those who loose their site’s SERP. The speculations go on and on in the SEO forums as the self proclaimed experts offer many reasons as to why this site or that site dropped in position.

Granted it can be pretty scary to watch your web site drop from page 1 in any search engine but, nobody can expect their web site to remain firmly fixed in any organic search engine result. So what do you do when you find you have lost SERP? That’s easy, roll up your sleeves and get back to work trying to regain your position. After all, like websites, your SEO work is never really finished. It is an on going process that only ends when you decide it needs to.