What is Search Engine Optimization?

Search Engine Optimization, or SEO as it is more commonly referred, is taking your existing web site and make it much more visible on the Internet by trying to form a special relationship between your web site and the Search Engines. This relationship is formed by maximizing keywords that are appropriate to your business and developing a linking structure that the search engines like.

And with more than 80% of today’s websites now found through Search Engines, having an effective Search Engine Marketing program is more important than ever before.

Specifically, the function of Search Engine Optimization for the online gambling or specifically the sports betting industry is the locating, researching, submitting, and positioning a web site within the major search engines (Yahoo, Google and MSN) for maximum exposure and effectiveness.

When done properly, Search Engine Optimization can propel your web site to the top of the search engines, which in turn exposes your web site to a vast array of potential customers.