Google + DoubleClick X Performics = Evil

When Google’s purchase of DoubleClick is finalized will Google do the right thing and close down or sell off the DoubleClick division of Performics? Myself I highly doubt it.

Will Google pass on insider information to their newly acquired SEO firm and give their client base an unfair advantage? Perhaps but I doubt it simply because it would be too easy for the new employees to distribute those secrets.

Does becoming a part of the Google family of services mean that Performics will be getting more opportunities with the larger SEO contracts? Probably… from a salesman’s perspective I would think this would be a great selling feature.

So does the purchase of an SEO company by a search engine constitute evil? Does anybody else smell brimstone?