The Link is the Thing!
by Les Romhanyi
Natural linking, what is it and how do I get it? More importantly, do I need it? If you run an Internet web presence that you want others to find in the search engines then the answer to the latter is YES!
What is natural linking? That is an easy question to answer. Natural linking occurs when someone places a link to your site from another site. The reason that someone might link to your site is not really important, the fact that they placed the link is the only thing that matters.
Some of the reasons that someone might place a link to your site or to a page within your website are:
- Your site offers some information that supports a fact or reinforces a position contained within another site.
- Your site offers some tools or resources that would be helpful to others.
- Your site contradicts a common misconception that others want use to validate their own views on that topic.
- Your site represents a controversial viewpoint that others might want to showcase for their own purposes.
- Your site is just so very cool that others need to be made aware of it and seeing as my website links to your site, my site must be cool too!
Regardless of the reasons why someone might be linking to your site, these natural links are very important. Even if someone is linking to your site because they think it is a sad joke and they want others to see how bad your site is, it really doesn’t matter.
Knowing that these types of links are important the next question is, “How do you get people to link to your site?” There are several ways you can get people to link to your site with the easiest being, make a useful site. Easier said then done you are thinking eh?
When you think about it, creating a useful site isn’t that difficult, it just requires time. Time to find helpful tools to share with others, time to find sound advice regarding your site’s topic of interest and time to make your site ooze the “It” factor. The amount of time it will take is solely dependent upon how much effort you want to put in to it.
OK, so you finished your site, now what? How do you let people know that your site is ready to amaze others? There are several ways to let people know about your site. If you have a budget set aside you could set up a PPC campaign that may bring in some traffic. You could join groups or forums that share your interest or even better, that are totally opposite to your site’s message or theme. Perhaps one of the best ways is to write articles that others can use on their sites that are seeded with a few well placed links pointing back to your site.
One of the next big trends that is about to take off is, the “Bartered Link”. Bartered links are where you offer space on your site to host an article written by other webmasters, which contain text links to their sites in exchange for a one way link back to your site. Are bartered links considered to be natural links? If they aren’t then they sure do a fine job of mimicking them.
Regardless of the motivation behind someone linking to your site, even if it is because they think your site is bad or your opinion is wrong, just remember this… the fact that they did is all that truly matters as the link is the thing.
About the Author
Les Romhanyi, Port Coquitlam, BC. Canada