What is SEO?

SEO stands for search engine optimization (or optimisation depending upon which side of the pond you are on) and when done properly, is nothing more than accurately communicating to the search engines what any given page is about. Granted there are ways to artificially increase the “illusion” of what a

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SEO – SEM Cold Callers

You know it never ceases to amaze me how these new SEO companies can send out emails offering to raise websites in the search engines without even doing the most basic research first. When I say simple I mean basic research like finding out the domain of the site they

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SEO and Exclusivity

One of the things about clients I have never understood is their desire to enter into exclusive SEO contracts. While I understand the need to out perform the competition with regards to search engine rankings, what I don’t understand is how being exclusive is going to get a site to

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Hyphens and Domains

A few weeks ago I wanted to run a test on how the various search engines reacted to site architecture styles. Not knowing how the engines would react I wanted to use a throw away domain just in case my tests fell outside of the guidelines. I searched the hundreds

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Keywords Meta Tag

It seems like ages ago now but when you think about it it really wasn’t that long ago that the Keywords Meta Tag was an important element in the optimization of any page. This powerful tool was so badly abused that it didn’t take too long for the search engines

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Does the sandbox effect hurt relevancy?

A short while ago I wrote a short piece in the Search Engine Watch Forum titled “Does the sandbox effect hurt relevancy?”. Since that time the thread has been quite busy with various members of the SEO community offering their thoughts on the topic. Below, I have reprinted the original

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Site Architecture and SEO

When getting ready to build a new site or redesign a site one of the most important tings you can do is plan out the website architecture. How many folders do you need and what should you call them? How many files are you going to keep in the root

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Meta Tag Keywords – Do they matter?

Back in the day, the Meta Tag for keywords was a great way to help get your site noticed by the search engines. It didn’t take too long before the Meta Tag was ruined by keyword stuffing. I recall a time when unscrupulous webmasters would add words like Barbie Doll

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SEO Basics

As you can imagine once you have sites showing up in top positions for highly competitive keywords your efforts tend to get a lot of attention. Not only for the page or site that is getting displayed in the search engines, but from people who want to know what you

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